e-PRO is the only NAR approved Internet Certification Program.
The New Real Estate Professional must meet the needs and expectations of the Connected Consumer. The rules of business are changing, especially the real estate industry. The e-PRO Certification Program is specifically designed to keep you on top of changes and help you thrive in the exciting and rewarding world of online real estate.
e-PRO Certification is not only about technology. The e-PRO Certification Program will establish a baseline of online competence, and it will also introduce its students and graduates to the best aspects of Online Community...the Internet is about the power of people connecting with people. This Program will bring you in contact with real estate professionals from all over the country and establish a solid foundation of confidence on which to build a productive Referral Network.
This is a skills development program and will train you in the use of E-mail for marketing and risk reduction. Real estate professionals are spending millions of dollars on Web Sites, without really knowing the purpose or the result. How does one evaluate all the products on the market today? Should I "buy" or "Build" my web site? What about legal, copyright, security, and privacy issues? This program will help you answer these questions and give you constant contact with other e-PRO grads across the country.
When students enroll in the comprehensive, educational, and interactive e-PRO Certification program, they will be participating in the ongoing creation of the e-PRO curriculum and will continue to participate after Certification by involvement in the e-PRO Community and the e-PRO Referral Network.
The e-PRO Vision:
The vision for the future of e-PRO Certification is to create a well-trained, core group of real estate professionals who are thriving in the online-based real estate industry. The e-PRO Internet Professional belongs to a special community of highly skilled and continuously trained real estate professionals who collaborate to enjoy deeper satisfaction and greater financial rewards as the result of their e-PRO Certification status.
This Program will teach the REALTOR® about Internet business principles required to remain in the center of the real estate transaction, including:
- Options and requirements to Get Connected
- E-mail Communication and Marketing Practices
- WWW Marketing Strategies and Practices
- Creating and Maintaining Personal Technology Plan of Action and your Internet Marketing Plan